From the brains that brought you 153 different ways to spell "Jennifer"

The Sci-Fi Channel, a General Electric's NBC Universal property, corporate identity update is a forward thinking demonstration of marketing brilliance. Division president Dave Howe sums up the Corporate Think behind the brand change as the mission to make the science fiction channel "Less Geeky". Well phrased Mr. Howe.

Per Tim Brooks, one of the folks that helped to launch the network, “The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular.”

So, to touch back on the marketing brilliance of the branding change, "Let's rename the network to something that sounds exactly the same and is spelled completely different. That will expand our viewing demographic!"

This same reasoning has brought the world at least 153 different spellings of JENNIFER: Genefer. Geneifer. Genepher. Genifa. Genifer. Geniffer. Geniphar. Genipher. Gennafer. Gennifer. Ginifer. Ginnafur. Ginnifer. G'nepher. G'nifer. Gynaphur. Jenafar. Jenafer. Jenaffar. Jenaffer. Jenaffr. Jenafor. Jenafr. Jenaphar. Jenapher. Jenefer. Jeneffar. Jeneffer. Jeneffr. Jenefr. Jenepher. Jenerfer. Jenfar. Jenfer. Jenffer. Jenifar. Jenifer. Jeniffar. Jeniffer. Jeniffr. Jenifir. Jenifr. Jenifre. Jenifur. Jeniphar. Jenipher. Jeniphyr. Jenirfer. Jeniver. Jenivr. Jennaffar. Jennaffer. Jennaffr. Jennafr. Jennafyer. Jennafyr. Jennaphar. Jennapher. Jennaver. Jennavyr. Jenneffar. Jenneffer. Jenneffr. Jennefier. Jennefr. Jennerfer. Jennerpher. Jennfier. Jenniefer. Jennifar. Jennifarre. Jennifer. Jenniffar. Jenniffer. Jenniffier. Jenniffr. Jennifier. Jennifir. Jennifr. Jennifur. Jennifyr. Jenniphar. Jennipher. Jenniphere. Jenniphyr. Jennirfer. Jenniver. Jennivyr. Jennyfar. Jennyfer. Jennyffar. Jennyffer. Jennyfur. Jennyphar. Jennypher. Jennyphr. Jennyphyr. Jennyver. Jennyvyr . Jenupher. Jenyfar. Jenyfer. Jenyffar. Jenyffer. Jenyfier. Jenyphar. Jenypher. Jenyphr. Jenyphyr. Jenyvyr . Jinafer. Jinaver. Jinefer. Jinifur. Jinnafer. Jinnapher. Jinnaphur. Jinnaver. Jinnefer. Jinnifur. Jinnupher. Jinnyffer. Jinnyfr. Jinnyfur. Jinnypher. Jinnyvr. Jinupher. Jinyffer. Jinyfr. Jinyfur. Jinypher. Jinyvr . Jynafar. Jynaffar. Jynaffer. Jynafur. Jynapher. Jynaphur. Jynaver. Jynefer. Jynifer. Jyniffer. Jyniffr. Jynnafer. Jynnaffar. Jynnaffer. Jynnaphar. Jynnapher. Jynnaphur. Jynnaver. Jynnaver. Jynniffer. and Jynniffr.

If it sounds like SciFi, and is pronounced like SciFi, well, let's spell it differently so geeks and little anti-social boys in their video game ridden basements won't be our only viewers..

No, really.

PS. God, please give me a billion dollars so I can start a network.